Brand Story

We realised women's breast tied up with wire & steel for 100++ years.

We have started to question the need for squeezing our breasts.

There is nothing more empowering than a woman break-free from social norms &
rebuilds herself with love.

Be Your Truest Self

Our Mission is to support women to feel comfortable so we can rock every day with 100% confidence.


Follow Your Heart. Go For It.

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  • Women must be "Big" ?

     Is this the only way for us to feel good?

    NO MORE.

    It is time for us to return to our body natural state.

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  • Break-free together

    Break this old concept that was making women feel insecure instead of

    Make the world a more confident & loving place.

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  • Be kind to your truest self.

    You are beautiful just the way you are.

    Being You No need Anyone’s Permission.

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The Secret Inside Your Bra

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  • Nisha L***

    It is my 1st time ord in online... Received in good condition.Will
    definately Order more in future, the cloth really worth to buy it.

  • Siti Fari*** Is****

    This bra brand is superb. Their bra is very comfortable n worth the price.I love the cooling smooth material.

  • Waiw** Lee